From the Web and Into Your Doors

Having a solid website, active social media presence and many-starred review ranking is great...but only if it is driving in business and creating a return on your investment. Make sure the content you are sharing and the online reputation you are creating is not only robust, but effective in gaining new clientele and building loyalty among your existing customers. In addition to briefly covering the platforms your practice needs to be on, we’ll discuss what you should be posting on those platforms to increase patient appointments.

What We'll Cover:

  • Beyond the puppy pics: how to use content to drive bookings, increase brand awareness and improve client engagement online

  • Call-to-actions: what they are and how to use them

  • How to maximize your presence on search engines

  • Learn the platforms and online listing sites that can increase your practice’s exposure

  • Other [little-known] online tricks to bring more clients through the door

Course curriculum

  • 1

    From the Web & Into Your Doors

    • From the Web & Into Your Doors
    • Course Notes: From the Web & Into Your Doors
    • Additional Resources

Meet Your Teacher:

Caitlin DeWilde, DVM

Caitlin DeWilde, DVM

Dr. Caitlin DeWilde is a practicing veterinarian and founder of The Social DVM, a consulting firm devoted to helping veterinary professionals manage and grow their social media, online reputation and marketing strategies. She has partnered with small and large animal veterinary practices, national industry groups, non-profit organizations, and individual veterinarians to create practical yet creative strategies to succeed online and in practice. She is a graduate of the University of Illinois College of Veterinary Medicine and a recipient of their Outstanding Young Alumni Award. She is also an alum of the AVMA’s Future Leaders Program. In her free time, she enjoys travel, photography, and of course, the many hilarious corgi and cat-related videos on social media.