Build a Solid Foundation for Your Veterinary Business
Bite-sized lessons and action steps you can actually fit into your busy workweek.
What You'll Learn
Each of these themes contains four unique lessons, downloadable resources, and recommended action items. Plus, you'll have exclusive access to the members-only Facebook group, where you can ask questions, share real-time posts and get feedback and answers from Dr. DeWilde and your peers from around the world!
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Stake Your Claim: how to make sure your practice or brand is represented online- wherever people are searching
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Master the Visual: A picture is worth a thousand words, so let's make sure yours represent your practice well. We'll also cover creating custom graphics and branding, so your images stand out.
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Maximize Efficiency: Plan your practice's content calendar and schedule a month or more of content at a time, giving you a better chance of hitting those marketing goals while spending less time on posting!
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Protect Your Online Reputation: Learn to establish safeguards, monitoring strategies, and best practices for dealing with reviews (good and bad)!
Course curriculum
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1
Welcome to Veterinary Social Media 101!
- How to use this course FREE PREVIEW
- Your Invite To Our Exclusive Online Community
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2
Staking Your Claim: Ensuring Your Practice is Online Where Your Clients are Looking
- Lesson: Staking Your Claim: Ensuring Your Practice is Online Where Your Clients are Looking
- Slides Handout: Staking Your Claim: Ensuring Your Practice is Online Where Your Clients are Looking
- Resource: Staking Your Claim Registry Checklist
- Quiz: Staking Your Claim: Ensuring Your Practice is Online Where Your Clients are Looking(Required for RACE/CVPM Credit)
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3
Google Business
- Lesson: Google Business
- Slides Handout: Google Business
- Checklist: Optimizing Your Google Business Account
- Your To-Do's: Google Business
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4
Facebook Overhaul
- Lesson: Facebook Overhaul
- Your To-Dos: Facebook Overhaul
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5
The Best of the Rest: Yelp, Nextdoor & Other Online Registries
- Lesson: The Best of the Rest
- Handout: Set Up Nextdoor Business Account
- Handout: Set Up Yelp Business Account
- Handout: Set Up Apple Maps Connect Account
- Your To-Dos: The Best of the Rest
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6
Purr-Fect Photos: Tips to Take, Edit and Post Your Practice’s Photos
- Lesson: Purr-Fect Photos
- Slides Handout: Purr-Fect Photos
- Resource: Photo List
- Quiz: Purr-Fect Photos (Required for RACE/CVPM Credit)
- Your To-Dos: Purrfect Photos
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7
Basic Branding & Editing with Desktop and Mobile Devices
- Lesson: Basic Branding & Editing
- Your To-Dos: Basic Branding & Editing
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8
Canva: Creating custom images, cover photos and more
- Lesson: Canva
- Your To-Dos: Canva
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9
Additional Graphic Design Tools: Stencil, MorgueFile, Pixabay, WordArt and more
- Lesson: Additional Graphic Design Tools
- Your ToDos: Additional Graphic Design Tools
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10
Crafting a Content Calendar
- Lesson: Crafting a Content Calendar (RACE CE lecture)
- Slides Handout: Crafting a Content Calendar
- Resource: Content Calendar Checklist
- Quiz: Crafting a Content Calendar (Required for RACE/CVPM Credit)
- Your To-Dos: Crafting a Content Calendar
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11
Incorporating Service & Product Promotions
- Lesson: Tastefully Incorporating Service & Product Promotion Every Month
- Your To-Dos: Incorporating Service & Product Promotions
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12
Finding Trustworthy Sources of Quality Material to Share
- Lesson: Finding Trustworthy Sources of Quality Material to Share
- Your To-Dos: Finding Trustworthy Sources to Share
- Resource: 30 Shares for 30 Days (A List of Trusted Sources!)
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13
Scheduling Content: Maximize Your Time & Efficiency
- Lesson: Scheduling Content with Facebook, Hootsuite or Buffer
- Your To-Dos: Scheduling Content
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14
Preventative Medicine: Protecting Your Practice from Online Reputation Damage
- Lesson: Cyberbullying: Protecting Your Practice from Online Reputation Damage (RACE CE)
- Slides Handout: Preventative Medicine: Protecting Your Practice from Online Reputation Damage
- Quiz: Preventative Medicine: Protecting Your Practice from Online Reputation Damage (Required for RACE/CVPM Credit)
- Your To-Dos: Preventative Medicine
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15
Monitoring Strategies
- Lesson: Monitoring Strategies
- Your To-Dos: Monitoring Strategies
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16
Responding to Reviews: Appropriate strategies for dealing with both positive and negative reviews
- Lesson: Responding to Reviews
- Your To-Dos: Responding to Reviews
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17
Reviewing Your Practice’s Online Reputation in 15 minutes/week
- Lesson: Reviewing Your Practice’s Online Reputation in 15 minutes/week
- Your To-Dos: Reviewing Your Practice’s Online Reputation
What Students Have Said

Angie Davidson, RVT
Hillside Animal Hospital
