Build a Solid Foundation for Your Veterinary Business

Bite-sized lessons and action steps you can actually fit into your busy workweek.

You're posting on your Facebook page in between appointments. You're trying to remember where the heck you stored that Google password so you can respond to the latest review. You've shelled out the cash for a website and marketing company to help, but your clinic's voice isn't being heard, and clients aren't knocking down your door. Trying to manage a veterinary practice's social media and online reputation is no longer a simple or "fun" task that can be delegated to the youngest team member, or managed a day or two a month. In today's digital world, your clients are finding pet health info from non-veterinary evangelists, prescriptions and pet food from online pharmacies, and the best deal on a vaccine package from your competitor's Facebook ad. It's time to take matters into your own hands.
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What You'll Learn

Each of these themes contains four unique lessons, downloadable resources, and recommended action items. Plus, you'll have exclusive access to the members-only Facebook group, where you can ask questions, share real-time posts and get feedback and answers from Dr. DeWilde and your peers from around the world!

  • Stake Your Claim: how to make sure your practice or brand is represented online- wherever people are searching

  • Master the Visual: A picture is worth a thousand words, so let's make sure yours represent your practice well. We'll also cover creating custom graphics and branding, so your images stand out.

  • Maximize Efficiency: Plan your practice's content calendar and schedule a month or more of content at a time, giving you a better chance of hitting those marketing goals while spending less time on posting!

  • Protect Your Online Reputation: Learn to establish safeguards, monitoring strategies, and best practices for dealing with reviews (good and bad)!

Demonstrate Your Knowledge

  • RACE-Approved CE

    Earn 4 hours of RACE-Approved Continuing Education credit by completing this course and four short quizzes as you move through the lessons. Certificate issued automatically upon successful completion of the course.

  • CVPM-Approved CE

    Earn 4 hours of CVPM-Qualified Continuing Education credit by completing this course and four short quizzes as you move through the lessons. Certificate issued automatically upon successful completion of the course.

  • Add Your Certification to Your LinkedIn Profile

    Demonstrate your completion of this course and its extensive lessons on your LinkedIn profile with certification integration, available after you've completed the course and quizzes.

Course curriculum

  • 1

    Welcome to Veterinary Social Media 101!

  • 2

    Staking Your Claim: Ensuring Your Practice is Online Where Your Clients are Looking

    • Lesson: Staking Your Claim: Ensuring Your Practice is Online Where Your Clients are Looking
    • Slides Handout: Staking Your Claim: Ensuring Your Practice is Online Where Your Clients are Looking
    • Resource: Staking Your Claim Registry Checklist
    • Quiz: Staking Your Claim: Ensuring Your Practice is Online Where Your Clients are Looking(Required for RACE/CVPM Credit)
  • 3

    Google Business

    • Lesson: Google Business
    • Slides Handout: Google Business
    • Checklist: Optimizing Your Google Business Account
    • Your To-Do's: Google Business
  • 4

    Facebook Overhaul

    • Lesson: Facebook Overhaul
    • Your To-Dos: Facebook Overhaul
  • 5

    The Best of the Rest: Yelp, Nextdoor & Other Online Registries

    • Lesson: The Best of the Rest
    • Handout: Set Up Nextdoor Business Account
    • Handout: Set Up Yelp Business Account
    • Handout: Set Up Apple Maps Connect Account
    • Your To-Dos: The Best of the Rest
  • 6

    Purr-Fect Photos: Tips to Take, Edit and Post Your Practice’s Photos

    • Lesson: Purr-Fect Photos
    • Slides Handout: Purr-Fect Photos
    • Resource: Photo List
    • Quiz: Purr-Fect Photos (Required for RACE/CVPM Credit)
    • Your To-Dos: Purrfect Photos
  • 7

    Basic Branding & Editing with Desktop and Mobile Devices

    • Lesson: Basic Branding & Editing
    • Your To-Dos: Basic Branding & Editing
  • 8

    Canva: Creating custom images, cover photos and more

    • Lesson: Canva
    • Your To-Dos: Canva
  • 9

    Additional Graphic Design Tools: Stencil, MorgueFile, Pixabay, WordArt and more

    • Lesson: Additional Graphic Design Tools
    • Your ToDos: Additional Graphic Design Tools
  • 10

    Crafting a Content Calendar

    • Lesson: Crafting a Content Calendar (RACE CE lecture)
    • Slides Handout: Crafting a Content Calendar
    • Resource: Content Calendar Checklist
    • Quiz: Crafting a Content Calendar (Required for RACE/CVPM Credit)
    • Your To-Dos: Crafting a Content Calendar
  • 11

    Incorporating Service & Product Promotions

    • Lesson: Tastefully Incorporating Service & Product Promotion Every Month
    • Your To-Dos: Incorporating Service & Product Promotions
  • 12

    Finding Trustworthy Sources of Quality Material to Share

    • Lesson: Finding Trustworthy Sources of Quality Material to Share
    • Your To-Dos: Finding Trustworthy Sources to Share
    • Resource: 30 Shares for 30 Days (A List of Trusted Sources!)
  • 13

    Scheduling Content: Maximize Your Time & Efficiency

    • Lesson: Scheduling Content with Facebook, Hootsuite or Buffer
    • Your To-Dos: Scheduling Content
  • 14

    Preventative Medicine: Protecting Your Practice from Online Reputation Damage

    • Lesson: Cyberbullying: Protecting Your Practice from Online Reputation Damage (RACE CE)
    • Slides Handout: Preventative Medicine: Protecting Your Practice from Online Reputation Damage
    • Quiz: Preventative Medicine: Protecting Your Practice from Online Reputation Damage (Required for RACE/CVPM Credit)
    • Your To-Dos: Preventative Medicine
  • 15

    Monitoring Strategies

    • Lesson: Monitoring Strategies
    • Your To-Dos: Monitoring Strategies
  • 16

    Responding to Reviews: Appropriate strategies for dealing with both positive and negative reviews

    • Lesson: Responding to Reviews
    • Your To-Dos: Responding to Reviews
  • 17

    Reviewing Your Practice’s Online Reputation in 15 minutes/week

    • Lesson: Reviewing Your Practice’s Online Reputation in 15 minutes/week
    • Your To-Dos: Reviewing Your Practice’s Online Reputation

Make Social Media Work for You

Social media, digital marketing and online reputation management are essential skills needed by every practice, small business and brand. Get the skills you need to help your practice succeed.

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What Students Have Said

Hillside Animal Hospital

Angie Davidson, RVT

Hillside Animal Hospital

Dr. DeWilde's classes offer you a unique opportunity to increase your business marketing strategies at a pace that you can set on your own. I really valued the information, and was able to more fully incorporate what social media has to offer to help grow our practice and increase our client's loyalty to our practice.
The Animal Doctors & Paws4Potter

Kyle Stevenson, DVM

The Animal Doctors & Paws4Potter

Dr. DeWilde's "Veterinary Social Media" classes were nothing short of amazing! I was fortunate enough to have been able to attend both the 101 and 201 classes. I have taken several continuing education classes over the last several years, but Dr. DeWilde's classes provided an exceptional amount of practical material that could easily be put to use in the clinic setting. I would highly recommend both of these courses to any veterinary professional - whether you are a veterinarian, veterinary technician, or office manager - who wishes to effectively reach more clients and potential clients.

Start Learning Today

Sixteen lessons, plus all the notes, checklists and resources you need are waiting for you to dive in. Learn at your own pace, based on YOUR schedule. Your registration includes an exclusive members-only Facebook group where you can ask questions, share real posts, and get feedback from Dr. DeWilde and a community of peers. Four hours of RACE-approved and CVPM-eligible credit are available with completion!