What You'll Learn
Take your veterinary marketing skills to the next level: master Instagram, blogging, video creation and editing, and paid digital ads in this advanced masterclass! Plus, you'll have exclusive access to the members-only Facebook group, where you can ask questions, share real-time posts and get feedback and answers from Dr. DeWilde and your peers from around the world!
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Instagram: everything you ever wanted to know about using Instagram Business Profiles for your practice.
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Blogging Made Easy. Yep. Easy. Blog anatomy, topics and posting. Make the content you have work for you (yep, you've already got it!).
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Video: Live from the exam room: capturing, editing and sharing great video doesn't have to be hard, or scary!
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Paid Digital Advertising: Facebook boosts, ad campaigns and Google Adwords demystified. Launch your first of all of them!
Course curriculum
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2
Instagram: A New Focus
- Lesson: Veterinary Instagram: A New Focus (RACE-Approved CE)
- Slides Handout: Veterinary Instagram
- Quiz: Veterinary Instagram: A New Focus (Only Required for RACE/CVPM Credit)
- Your To-Dos: Veterinary Instagram
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3
Promoting Your Clinic's Instagram
- Lesson: Promoting Your Clinic's Instagram
- Slides Handout: Promoting Your Clinic's Instagram
- Your To-Dos: Promoting Instagram
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4
Connecting with Clients (and Patients) on Instagram!
- Lesson: Connecting with Clients (and Patients!) on Instagram
- Your To-Dos: Connecting on Instagram
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5
Tracking Instagram ROI
- Lesson: Calculating Instagram ROI
- Slides Handout: Calculating Instagram ROI
- Your To-Dos: Calculating Instagram ROI
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6
Blogging Made Easy
- Lesson: Blogging Made Easy (RACE-Approved CE)
- Slides Handout: Blogging Made Easy
- Quiz: Blogging Made Easy (Required for RACE/CVPM Credit)
- Your To-Dos: Blogging
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7
Blogging Content & Prompts
- Lesson: Blogging Content & Prompts
- Resource: Blogging Prompts List
- Resource: Staff Survey Topics Google Form- Copy and Make it Your Own!
- Resource: Patient of the Month Email Template- Copy and Make It Your Own!
- Your To-Dos: Blogging Content
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8
Structure: Write & Repeat
- Lesson: Structure: Write and Repeat
- Resource: Blog Template
- Resource: Blog Example
- Your To-Dos: Write & Repeat
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9
Sharing Your Blog with the World
- Lesson: Sharing Your Blog
- Resource: Sharing Your Blog: Location Checklist
- Your To-Dos: Sharing Your Blog
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10
Veterinary Video
- Lesson: Veterinary Video (RACE-Approved CE)
- Slides Handout: Veterinary Video
- Resource: Facebook & Instagram Video Requirements Cheat Sheet
- Quiz: Veterinary Video (Required for RACE/CVPM Credit)
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11
Facebook and Instagram LIVE Videos
- Lesson: Facebook Live Tutorial (Desktop)
- Lesson: Facebook Live Tutorial (Mobile)
- Lesson: Instagram Live Tutorial
- Resource: Facebook Live Tips & Tricks
- Your To-Dos: Facebook & Instagram Live
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12
Video Editing
- Lesson: Video Editing (Mac)
- Lesson: Video Editing (PC)
- Lesson: Video Editing (Mobile)
- Your To-Dos: Video Editing
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13
Posting, Distributing and Repurposing Video Content
- Lesson: Posting, Distributing and Repurposing Video Content
- Your Tasks: Posting Video Content
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14
Paid Digital Advertising
- Lesson: Paid Digital Advertising (RACE-Approved CE)
- Slides Handout: Paid Digital Advertising
- Quiz: Paid Digital Advertising (Required for RACE/CVPM Credit)
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15
Facebook Boosts
- Lesson: Facebook Boosts
- Slides Handout: Facebook Boosts
- Your To-Dos: Facebook Boosts
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16
Facebook Ads
- Lesson: Facebook Ads
- Resource: Facebook Ad Image Cheat Sheet
- Your To-Dos: Facebook Ads
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17
Google AdWords
- Lesson: Google Ad
- Google Ad: Example
- Your To-Dos: Google Ads
What Students Have Said

Angie Davidson, RVT
Hillside Animal Hospital
