What You'll Learn

Take your veterinary marketing skills to the next level: master Instagram, blogging, video creation and editing, and paid digital ads in this advanced masterclass! Plus, you'll have exclusive access to the members-only Facebook group, where you can ask questions, share real-time posts and get feedback and answers from Dr. DeWilde and your peers from around the world!

  • Instagram: everything you ever wanted to know about using Instagram Business Profiles for your practice.

  • Blogging Made Easy. Yep. Easy. Blog anatomy, topics and posting. Make the content you have work for you (yep, you've already got it!).

  • Video: Live from the exam room: capturing, editing and sharing great video doesn't have to be hard, or scary!

  • Paid Digital Advertising: Facebook boosts, ad campaigns and Google Adwords demystified. Launch your first of all of them!

Demonstrate Your Knowledge

  • RACE-Approved CE

    Earn 4 hours of RACE-Approved Continuing Education credit by completing this course and four short quizzes as you move through the lessons. Certificate issued automatically upon successful completion of the course.

  • CVPM-Qualified CE

    Earn 4 hours of CVPM-Qualified Continuing Education credit by completing this course and four short quizzes as you move through the lessons. Certificate issued automatically upon successful completion of the course.

  • Add Your Certification to Your LinkedIn Profile

    Demonstrate your completion of this course and its extensive lessons on your LinkedIn profile with certification integration, available after you've completed the course and quizzes.

Course curriculum

  • 1

    How To Use This Course

  • 2

    Instagram: A New Focus

    • Lesson: Veterinary Instagram: A New Focus (RACE-Approved CE)
    • Slides Handout: Veterinary Instagram
    • Quiz: Veterinary Instagram: A New Focus (Only Required for RACE/CVPM Credit)
    • Your To-Dos: Veterinary Instagram
  • 3

    Promoting Your Clinic's Instagram

    • Lesson: Promoting Your Clinic's Instagram
    • Slides Handout: Promoting Your Clinic's Instagram
    • Your To-Dos: Promoting Instagram
  • 4

    Connecting with Clients (and Patients) on Instagram!

    • Lesson: Connecting with Clients (and Patients!) on Instagram
    • Your To-Dos: Connecting on Instagram
  • 5

    Tracking Instagram ROI

    • Lesson: Calculating Instagram ROI
    • Slides Handout: Calculating Instagram ROI
    • Your To-Dos: Calculating Instagram ROI
  • 6

    Blogging Made Easy

    • Lesson: Blogging Made Easy (RACE-Approved CE)
    • Slides Handout: Blogging Made Easy
    • Quiz: Blogging Made Easy (Required for RACE/CVPM Credit)
    • Your To-Dos: Blogging
  • 7

    Blogging Content & Prompts

    • Lesson: Blogging Content & Prompts
    • Resource: Blogging Prompts List
    • Resource: Staff Survey Topics Google Form- Copy and Make it Your Own!
    • Resource: Patient of the Month Email Template- Copy and Make It Your Own!
    • Your To-Dos: Blogging Content
  • 8

    Structure: Write & Repeat

    • Lesson: Structure: Write and Repeat
    • Resource: Blog Template
    • Resource: Blog Example
    • Your To-Dos: Write & Repeat
  • 9

    Sharing Your Blog with the World

    • Lesson: Sharing Your Blog
    • Resource: Sharing Your Blog: Location Checklist
    • Your To-Dos: Sharing Your Blog
  • 10

    Veterinary Video

    • Lesson: Veterinary Video (RACE-Approved CE)
    • Slides Handout: Veterinary Video
    • Resource: Facebook & Instagram Video Requirements Cheat Sheet
    • Quiz: Veterinary Video (Required for RACE/CVPM Credit)
  • 11

    Facebook and Instagram LIVE Videos

    • Lesson: Facebook Live Tutorial (Desktop)
    • Lesson: Facebook Live Tutorial (Mobile)
    • Lesson: Instagram Live Tutorial
    • Resource: Facebook Live Tips & Tricks
    • Your To-Dos: Facebook & Instagram Live
  • 12

    Video Editing

    • Lesson: Video Editing (Mac)
    • Lesson: Video Editing (PC)
    • Lesson: Video Editing (Mobile)
    • Your To-Dos: Video Editing
  • 13

    Posting, Distributing and Repurposing Video Content

    • Lesson: Posting, Distributing and Repurposing Video Content
    • Your Tasks: Posting Video Content
  • 14

    Paid Digital Advertising

    • Lesson: Paid Digital Advertising (RACE-Approved CE)
    • Slides Handout: Paid Digital Advertising
    • Quiz: Paid Digital Advertising (Required for RACE/CVPM Credit)
  • 15

    Facebook Boosts

    • Lesson: Facebook Boosts
    • Slides Handout: Facebook Boosts
    • Your To-Dos: Facebook Boosts
  • 16

    Facebook Ads

    • Lesson: Facebook Ads
    • Resource: Facebook Ad Image Cheat Sheet
    • Your To-Dos: Facebook Ads
  • 17

    Google AdWords

    • Lesson: Google Ad
    • Google Ad: Example
    • Your To-Dos: Google Ads

What Students Have Said

Hillside Animal Hospital

Angie Davidson, RVT

Hillside Animal Hospital

Dr. DeWilde's classes offer you a unique opportunity to increase your business marketing strategies at a pace that you can set on your own. I really valued the information, and was able to more fully incorporate what social media has to offer to help grow our practice and increase our client's loyalty to our practice.
The Animal Doctors & Paws4Potter

Kyle Stevenson, DVM

The Animal Doctors & Paws4Potter

Dr. DeWilde's "Veterinary Social Media" classes were nothing short of amazing! I was fortunate enough to have been able to attend both the 101 and 201 classes. I have taken several continuing education classes over the last several years, but Dr. DeWilde's classes provided an exceptional amount of practical material that could easily be put to use in the clinic setting. I would highly recommend both of these courses to any veterinary professional - whether you are a veterinarian, veterinary technician, or office manager - who wishes to effectively reach more clients and potential clients.